Absolute Radio (formerly Virgin Radio) is one of the UK's three Independent National Radio stations. The station rebranded to its current name at 7.45am on 29 September 2008. The station is based in London and plays popular rock music. It currently broadcasts on mediumwave and DAB across the UK, on 105.8 FM in London, Sky Digital (channel 0107), Virgin Media (channel 915), Freeview (channel 727), Freesat (channel 724) and TalkTalk TV (channel 620). It is also available in other parts of the world via satellite, cable, and on the Internet. Absolute Radio is a patron of The Radio Academy.