The American Blues Network is a format designed to appeal to the 25-65 year old male and female and it features the industry's best Blues talent. The American Blues Network is the only 24-hour blues format via satellite. Radio stations across the south realize the blues format works and have initiated dayparts that include an All Blues Saturday and Midday Blues. The unique ability to be heard all over the world with live on air talents via the internet is a definite plus in this programs marketing.