KBSZ - AM 1260 - Apache Junction, AZ

I like consumer reports magazine but sometimes I think they may be biased. When I buy stuff on Amazon.com and look up the ratings, it usually don’t match up with Consumer Reports opinion. I figure people’s opinion about the products they own is the best, as long as there are ... See more e lot of people’s opinions for that product. ( At least 50 ) There is a difference ion how people rate a product on Amazon and how Consumer Reports rates products. When a person rates a product on Amazon, they are providing their opinion about that one product. When CR reports, they set up a series of scales pertaining to functions that product should have and then they rate that product against similar products. So, a person on Amzon might like a specific function of something they bought and give it a high rating, which is fine. But that person probably doesn’t have access to competing products where that specific function might be better – a good example would be a laptop. Weight is important since you carry a laptop around. So you have a 3 pound laptop and you buy a new, 2 pound laptop from Amazon. Wow, you say, this is so much lighter, I love it and you rate that laptop high because of weight – and the weight is probably fine. But CR takes that laptop and 10 others and finds out that those 2 pounds put that laptop tight in the middle of a bunch of similar 1.5 pound and 3 pound laptops, so now, you can make a choice. Of course, CR doesn’t give that 2 pound laptop that high rating on weight that the Amazon customer did since there are some lighter ones out there that the Amazon customer hasn’t tried.

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