Reflective of the ethnic diversity of Hawaii, KPMW-FM has the most diverse listening audience in the Maui market, crisscrossing all ethnic and racial groups. Like most radio stations in the market, KPMW-FM has continued to evolve, changing both musically and demographically. With the majority of the station's listeners falling into the Generation X and Baby Boomer consumer segment, the enormous spending power of our audience is both significant and unreachable on any other Maui County station. The station has been a consistent Top 10 station among all radio listeners in the Maui County. Recently, the Maui Times Newspaper named KPMW-FM ...