Pirate Radio goes on the air in Los Angeles by "taking over" K-Lite 100 (KIQQ). Operating from an abandoned warehouse off Interstate 10, the transmitter is blowing 200,000 watts! Or, so that was the claim. Scott Shannon and Shadow Steele launch the wild new station with none other than "Welcome ... See more e to the Jungle", the Guns N' Roses tune that would become their anthem. The Boomer Generation immediately begins flooding the switchboard, telling the operators that pirates have taken over the station and that they can't get their easy listening anymore! Lending credibility to this "hoax" is the echo-ey on air sound of the DJs and repeated announcements that this station will play NO commercials! (Incredibly, not ONE was played the first two weeks! That first commercial went for a then record $2,000! Subsequent spots were $1,000-1,500. And they intentionally sold only one spot per hour.) (Click here for an article in Variety magazine-courtesy Brian Wilson.) They put down all the other Los Angeles stations, and invite listeners to call in and "flush" their former favorite station. Callers are heard flushing KLOS, KROQ, KRTH, Power 106, KIIS, KCAL, and tons more. Even the obligatory top of the hour call letter announcement is buried in audio fine print in an attempt to further the take over theme. The "pirates" begin to tell boomer listeners where they can tune their dial to find easy listening. (Mistakenly during one of these announcements, they identify KTWV The Wave as 97.7---it's actually 94.7).

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