AZPM Strategic Plan A Summary of the Plan In a rapidly changing professional environment, Arizona Public Media is putting forth its strategic plan in order to remain relevant and financially independent as it brings Southern Arizona and the world the best public broadcasting has to offer. Your input and participation
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is important. Please visit the website about.azpm.org and offer your comments or questions about the strategic plan or any of our services.
Intent
Arizona Public Media (AZPM) is a trusted source of information that promotes thoughtful conversation and community collaboration. AZPM will create, acquire, and distribute distinctive and relevant content for, with and about Southern Arizona, The University of Arizona, and the Southwest.
Key Elements of the Plan
Have engaged, supportive, and informed audiences cultivated through the development of distinctive original content for and about them. AZPM will be widely recognized for contributing to the lifelong education of the residents of Southern Arizona. (Audience Development)
Expand sources of income and raise diverse, reliable and growing revenues to sustain the organization’s mission and ensure that all resources are used to their full potential. (Financial Sustainability)
Attract and retain a skilled, flexible, responsible workforce dedicated to the mission and values of AZPM. (People & Culture)
Secure highly valued and mutually-beneficial strategic partnerships with for-and non-profits, and UA departments which are centered on collaborative original content development and community building. (Strategic Partners)
Obtain and utilize robust and flexible technical resources which ensure reliable ongoing operations and also support strategic content development and distribution. (Technology)
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Jan. 31, 2013, 11:40 p.m. GMT