First airing in 1994 it was the first radio station to gain a permanent licence to broadcast from Aylesbury. The launch slogan was 'Bucks Best
Music' but the station now uses the strapline "Your Town, Your Station".
Originally an independent, it was solely owned by local group Bucks Broadcasting Ltd. The original Chairman of Mix 96 was Richard Morris-Adams, MD was Mark Flanagan, and PC was Keri Jones.
The group invested in a number of stations throughout the UK including FM 102 The Bear, in Stratford-upon-Avon, 107.7 The Wolf in Wolverhampton, Arrow FM in Hastings and Surf 107 in Brighton.
Fox FM increased their shareholding in Bucks Broadcasting, and were themselves wholly acquired by Capital Radio plc, leading the company to become part of Capital until they were divested to Radio Investments (later known as The Local Radio Company).
MIX 96 is now part of the UKRD group.