Power99 is people-centered media outlet that believes in preservation and respects for varied culture, languages and traditions, in this way it tries to institute non-violent society and diversified Pakistan. Following the democratic and participatory approach to development and change, Power99 believes that all development and change should be democratic so that people should own it. As Compared with public relations, Power99’s Behavior Change Communication (BCC) & advocacy is more focused on pro-people policy goals for a dynamic social change to make a difference! Our effective and result-laden media campaigns use a more decentralized, community based, and community sensitive BCC models ...