Q-106 - WWQM-FM - FM 106.3 - Middleton, WI

The word "sun" is positive. It is associated with warm weather, outdoor activities, fun with children. Clearly the music warms the lifes of people. Radio is a great way to bring joy and happiness to families, lovers etc. The association music-sun is a positive double. The reference to the place ... See more "Wisconsin" is also a positive element as it brings the listeners close to the place they belong. The “Six” in “106” is a strong consonant, which sounds rhythmical with the word “Sun”. The slogan is also very concise and to the point. “Q106-The Sun of Wisconsin” is a great slogan for a commercial break. It is also neutral vis-à-vis different classes of customers, it appeals young and old listeners alike. It is an overall positive message, which matches the website of the radio. It may also be complemented by other marketing related activities, such as the chance of the logo of the company, with colors like yellow and organe that resonate with the experience of “music as warmth” suggested by the great slogan. “Q106-The Sun of Wisconsin” is a slogan that easily sticks into people’s minds. Positive and far-reaching in its reach, the slogan will be a great hit and will be remembered for a long time.

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