In 1999, Mix 100.7 was branded as a KISS-FM station and was known as "KiSS 100.7". At the time, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999 The station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa listeners, dropping the WAKS callsign. Community outrage was highly noted in local newspapers and on other radio stations. Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay radio market. For years, Mix 100.7 aired the ...