WMCS - AM 1290 - Greenfield, WI

The Talk of the Town

For the past 30 years, Milwaukee has been a focal point of Willie Davis’ life. He still owns a residence in Milwaukee and maintains a ... See more strong local presence through ownership of radio stations 1290 WMCS, 102.1WLUM-FM and WLDB-FM 93.3. Here’s how the story begins…While Davis was s star defensive end at Grambling University, the Cleveland Browns of the National Football League drafted him. After 2 seasons, the legendary Vince Lombardi lured him to the Green Bay Packers. Davis played 10 seasons without ever missing a game and as defensive captain for the Packers helped lead the team to several championship seasons eventually earning induction into the Packers and Pro Football Hall of Fame. Soon after retirement, the Jos. Schlitz Brewing Company offered him a beer distribution in Watts, California, where he became the first African American to own a major beer distributorship. Shortly thereafter, Davis entered the broadcasting industry in Los Angeles. In 1977, he purchased KACE-FM, an urban station in Los Angeles, which was housed on the second floor of the beer distributorship. Bitten by the broadcast bug, on February 14, 1979, Davis brought Milwaukee stations, WAWA-AM (1590 on the dial) and WAWAFM (102.1). He split the two stations and gave the FN station new call letters – WLUM “We Love U Milwaukee”. In 1986, WAWA-AM moved down the dial to 1290 andWMVP was born. In 1996, WMVP’s call letters were replaced with WMCS – “Milwaukee’s Community Station”. In a past interview with the Urban Network magazine, Davis said, “From the time I purchased the radio station to this day, my desire was to have a station that was committed to the Milwaukee urban community where we could focus on issues and concerns pertinent to the community.” On April 12, 2004, WMCS enhances that focus with an expanded talk format. This change allowedWMCS to weigh in on more matters that impact our listeners.

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Greenfield - Wisconsin, United States - English

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414-444-1290

4222 W. Capitol Drive Milwaukee, WI 53216

tj@1290wmcs.com

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