On December 1, 2011 WZCC AM 1240 Cross City and WLQH AM 940 Chiefland began simulcasting their programming. Simulcasting means sending the same programming over ... See more both stations. By simulcasting our programming we have more than doubled our coverage area! We have studied this area and it became very clear to us that the population and businesses centered along US19 between Cross City and Chiefland needed to be addressed as a whole, not as separate communities. People are constantly driving between Cross City, Old Town, Fanning Springs, and Chiefland to live, work, shop, and enjoy the recreational opportunities this area offers. Although each community was served by its own radio station, we felt that by combining the two stations we could better serve the entire area. Current listeners of either radio station just need to add an extra preset button on their car or truck radio. Click 940 while in Chiefland and Levy County and click 1240 when in Cross City and Dixie County. Driving along US19? Just click on the button that gives you the strongest signal while remembering that the 940 signal will get stronger southbound the closer you get to Chiefland while the 1240 signal will get stronger as you go north toward Cross City. Both stations have been playing rock and roll oldies so current listeners of either station will be happy to hear that we plan to keep the oldies music! WZCC has been broadcasting UF Gators Sports and NASCAR Sprint Cup races which will now be heard over WLQH too. Our goal is to provide a community radio station with more coverage of local events, public service announcements for qualified organizations, and hopefully next year- local high school football games! Many local businesses have avoided radio advertising because of the high cost. We want to make radio advertising affordable again for local businesses with an introductory rate as low as $1.00 per thirty second ad. And these ads will be broadcast on both radio stations reaching a whole new audience of potential customers! Through membership in the local Chambers of Commerce and partnerships with local government, civic, business, and other media leaders we hope to promote our local businesses and help build our local economy. To become the community's local radio station, we need input from the community. We welcome and encourage comments and suggestions on our programming from listeners, businesses, and community leaders. What do you want to hear on WZCC? What would encourage you to advertise on WZCC? How can our radio stations best serve our communities? You can email them to john@suncoastradio.com or call our office at 352-498-0304.