WWTV is a full service television station in Cadillac and Traverse City, Michigan, broadcasting on local digital VHF channel 9. Founded in 1954, it is owned by Heritage Broadcasting Group. WWTV is affiliated with CBS, airing CBS's primetime shows in the evening. In the morning, the station airs CBS's morning
news and information program, with spots for local news and weather; in the afternoon, it airs CBS's soap operas; in the early evening, it shows CBS's national news broadcast and 9&10 News. After primetime, it airs its own local newscasts, followed by CBS's late-night programming. WWTV also airs local sports broadcasts.