WJRT-TV is a full service television station in Bay City, broadcasting on local digital VHF channel 12. Founded in 1958, it is owned by SJL Broadcasting, Inc.. WJRT-TV is affiliated with ABC (American Broadcasting Company), airing ABC's primetime shows in the evening. In the morning, the station airs ABC's morning
news and information program, with spots for local news and weather; in the afternoon, it airs ABC's soap operas; in the early evening, it shows ABC's national news broadcast. After primetime, it airs its own local newscasts, followed by ABC's late-night programming. WJRT-TV also airs local sports broadcasts.