KAMR is a full service television station in Amarillo, Texas, broadcasting on local digital UHF channel 19 and on virtual channel 4. Founded in 1953 as KGNC, it is owned by Nexstar Broadcasting Group, Inc. KAMR is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening.
In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and NBC 4 News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. KAMR also airs local sports broadcasts.