KCBD is a full service television station in Lubbock, Texas, broadcasting on local digital VHF channel 11. Founded in 1953, it is owned by Raycom Media, Inc.. KCBD is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning
news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and local newscasts. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. KCBD also airs local sports broadcasts. KCBD also airs This TV on subchannel 11.2 a general entertainment television network, with 24 hours a day programming.