KCRA is a full service television station in Sacramento, Stockton and Modesto, California, broadcasting on local digital UHF channel 35 and on virtual channel 3. Founded in 1955, it is owned by Hearst Television. KCRA is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In
the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and KCRA 3 News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. KCRA also airs local sports broadcasts.