KRBC-TV is a full service television station in Abilene, broadcasting on local digital UHF channel 29 and on virtual channel 9. Founded in 1953, it is owned by Mission Broadcasting, INC. KRBC-TV is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the
station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. KRBC-TV also airs local sports broadcasts.