WGBA is a full service television station in Green Bay and Appleton, Wisconsin, broadcasting on local digital UHF channel 41 and on virtual channel 36. Founded in 1980 as WLRE, it is owned by Journal Broadcast Group. WGBA is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in
the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and NBC 26 News . After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WGBA also airs local sports broadcasts.