WCMH is a full service television station in Columbus, Ohio, broadcasting on local digital UHF channel 14 and on virtual channel 4. Founded in 1949 as WLWC , it is owned by Media General. WCMH is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In
n the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and NBC4 News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WCMH also airs local sports broadcasts.