WROC is a full service television station in Rochester, New York, broadcasting on local digital UHF channel 45 and on virtual channel 8. Founded in 1949 as WHAM, it is owned by Nexstar Broadcasting Group. WROC is affiliated with CBS, airing CBS's primetime shows in the evening. In the morning,
the station airs CBS's morning news and information program, with spots for local news and weather; in the afternoon, it airs CBS's soap operas; in the early evening, it shows CBS's national news broadcast and News 8 Now. After primetime, it airs its own local newscasts, followed by CBS's late-night programming. WROC also airs local sports broadcasts.