KVII is a full service television station in Amarillo, Texas, broadcasting on local digital UHF on virtual channel 7. Founded in 1957, it is owned by Barrington Broadcasting. KVII is affiliated with CBS, airing CBS's primetime shows in the evening. In the morning, the station airs CBS's morning news and
information program, with spots for local news and weather; in the afternoon, it airs CBS's soap operas; in the early evening, it shows CBS's national news broadcast and Pronews 7. After primetime, it airs its own local newscasts, followed by CBS's late-night programming. KVII also airs local sports broadcasts.