WTMJ is a full service television station in Milwaukee, Wisconsin, broadcasting on local digital UHF channel 28 and on virtual channel 4. Founded in 1931 as experimental station W9XD, it is owned by Journal Broadcast Group, Inc.. WTMJ is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in
the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and Today's TMJ4. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WTMJ also airs local sports broadcasts.