WMBF is a full service television station in Myrtle Beach and Florence, South Carolina, broadcasting on local digital UHF channel 32. Founded in 2008, it is owned by Raycom Media. WMBF is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station
airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and WMBF News XTRA. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WMBF also airs local sports broadcasts.