WHLA-TV is a full service television station in La Crosse, Wisconsin, broadcasting on local digital UHF channel 30 and virtual channel 31. Founded in 1954, it is owned by Wisconsin Educational Communications Board, and branded as WPT. WHLA is a member station of PBS (Public Broadcasting Service). In addition to
its PBS programming, WHLA airs locally produced programs with information concerning local interest, culture, history and education. WHLA is a multiplexed channel, with three subchannels. WPT and PBS programming is carried on 31.1; on 31.2 is the Wisconsin Channel, featuring the people, places, history and culture of Wisconsin, and Create is carried on 31.3, with how-to programs and information.