WTOV-TV is a full service television station in Steubenville, broadcasting on local digital VHF channel 9. Founded in 1953, it is owned by Cox Enterprises, INC. WTOV-TV is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning news
and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WTOV-TV also airs local sports broadcasts.