KCHO - K214BS - FM 90.7 - Yreka, CA

Northstate Public Radio

• Northstate Public Radio is available to more than 600,000 Northern California listeners in an area the size of Ohio (SEE MAP). Underwriting on Northstate ... See more Public Radio is a proven way to distinguish your business or organization. Our on-air acknowledgements effectively inform listeners -- many of whom are difficult to reach via other media -- about your business, organization or event. • 80% of public radio listeners hold a more positive image of companies that support public radio.* • 70% say that a company's support of public radio has a positive influence on their decision to purchase that company's products or services.* MARKETING BENEFITS Clarity... • Unlike commercial advertising your underwriting message doesn't need to compete in a cluttered environment -- it stands out and is heard. Active Listeners... • Northstate Public Radio listeners don't just listen -- they get involved. They are leaders in their communities. They're decision makers -- people on whom your message will have impact. Quality Audience... • Northstate Public Radio listeners are generally well-educated and affluent. Some distinguishing characteristics of the public radio audience, compared to average U.S. adults, are: • 120% more college graduates** • 124% more listeners with annual incomes of $50,000 or more** • Twice the number of professionals and managers** • 88% more likely to be active in local civic issues** * Source: A Comprehensive Analysis of Public Radio Listeners, Liebold & Assoc., Inc., Annapolis, MD. ** Source: Simmons Market Research Bureau Study of Media and Markets. For more information about program underwriting on Northstate Public Radio, please fill out the following form or phone the following contacts: Beth Heberle at KCHO: 530-898-5246

Yreka, California, United States

Classical , College , Public | FM 90.7 64Kbps English

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(530) 898-5896

California State University Chico Chico, CA 95929-0500 USA