KUAC - FM 89.9 - Fairbanks, AK

- An Alaska Public Broadcasting Station

KUAC RADIO AND TV STRATEGIC PLAN: 2004-2014 Adopted August 2004 CORE PURPOSE Improving Lives Through Broadcasting CORE VALUES Sustainability, Independence, Integrity Community, Education STRATEGIC DIRECTIONS ... See more • Establish KUAC as the most vital and trusted multi-media voice in Alaska Broadcasting • Build an audience-focused KUAC that is responsive to community needs o Develop and foster Community and University partnerships that add value to KUAC o Expand Community Outreach efforts o Develop a Feedback Mechanism to measure programmatic responses • Develop a dynamic programming mix for the broadcasting community we serve o Build a News and Public Affairs unit that supports the viewing/listening public’s need for new information, offering feature-rich news stories with greater dimensionality and multiple voices o Provide appropriate Television Programming to address the desires and diversity of viewers o Develop Radio Programming that addresses important community and cultural issues and entertains and attracts new listeners o Develop KUAC's Web Portal as a valued resource where our audience can find additional content relative to items broadcast and topics of similar interest. • Develop and implement a comprehensive Fund Development Plan to diversify KUAC’s funding stream and build financial sustainability o Significantly increase individual Donor Development efforts o Enhance the role of Underwriting, Corporate Sponsorship and Foundation Support in meeting the Core Purpose o Reduce reliance on Short-Term Fundraising • Develop a Long-Term Facilities Plan which meets staff and community needs o Plan to most effectively use current space and equipment resources o Accessibility Plan to make KUAC more available to the community o New Facility Plan to serve KUAC for the next 20 years • Build internal capacity to meet KUAC’s Core Purpose o Develop a sustainable Human Resources plan o Put mechanisms in place to incorporate Team Building into KUAC culture o Establish policies aimed at Improving Lines of Communication between management and staff o Create infrastructure for the Exchange of Departmental short-term Goals • Achieve a recognized brand and image that reflects KUAC’s Core Purpose o Research, devise, implement and evaluate a comprehensive marketing and brand management program which clarifies KUAC’S Image and Mission

Fairbanks, Alaska, United States

Classical , College , Community , Public | 17 tune ins | FM 89.9 64Kbps English

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907-474-7491

PO Box 755620, Fairbanks, Alaska 99775-5620