Coast - FM 105.4 - Auckland

Timeless Music by Timeless Artists

Today's Baby Boomers are refusing to age gracefully. They’re rejecting many of the traditional associations of old age and are making personal fulfilment their priority ... See more often through their purchasing power. The first generation that has money to burn and an obsession to stay young, they are more likely to have Botox than play bowls. And they're definitely not saving for their kids' inheritance – instead they're spending up a storm on Harley Davidson motorcycles, new cars, fashion, keeping fit, looking good and indulging in adventure travel. Today's 50-year-old could have a five-year-old child or be a grandparent. Or both. They are not leading linear lives; instead, for many their lives are cyclical.

Auckland, New Zealand

Soft | 148 tune ins | FM 105.4 64Kbps English

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0800 COAST ( 0800 004 262)

Private Bag 92198 New Zealand

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