WACV (1170 AM, "104.9 The Gump") is a radio station in the Montgomery, Alabama, market owned by Bluewater Broadcasting Company, LLC. Since July 30, 2010,
the station has broadcast a modern rock music format. The station's branding features the frequency of its FM broadcast translator rather than its licensed AM frequency.
1170 AM originally had the callsign WCOV from its beginnings in 1949 until 1984, when the station was sold separately from WCOV-TV, Montgomery's oldest television station. (1170 AM is the second-oldest frequency in use in the Montgomery market, the oldest being 1440, which began as WSFA, later became WHHY, and finally WLWI.) Since November 1984, 1170 AM has been known as WACV and branded as a talk radio formatted station.
In late March 2009, WACV began simulcasting on WMRK-FM (then WJAM-FM) as "News Talk 107.9 FM". On Thursday, April 2, 2009, WACV became known as "News Talk 107.9, WMRK-FM". The original lineup included news from Bob Jackson, with updates from WAKA CBS8. Locally originated programs, such as "Viewpoint", continued on "News Talk 107.9" with Dan Morris and Mark Montiel, and Greg Budell continued "Happy Hour". Nationally syndicated talk programming features Laura Ingraham, Glenn Beck, Rusty Humphries, Jerry Doyle, Roy Masters, and Neal Boortz.
In November 2009, WACV dropped the news/talk programming and began airing an oldies music format.
On July 30, 2010, WACV changed their format to modern rock as "104.9 The Gump". WACV continues to stream the oldies music format on their web property: Buzz Montgomery