Mission Guided by your aspirations, WSKG serves to inspire with the highest quality educational programming, explore the arts, culture and heritage of the region and beyond, engage in thoughtful consideration of news and issues of importance, and entertain with the very best in multimedia programming. Vision WSKG: striving to be
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your trusted partner, enriching the lives of the people and communities we serve.
Values
At WSKG we strongly value:
· Diversity: in opinion, thought and culture;
· Creativity and Innovation: in thinking, programming, and content development;
· Integrity: in how we conduct our business, in the programming we create;
· Courage: to be different, accept failure, to take a stand;
· Transparency: to open the activities of the station to public inquiry;
· Accountability: in all our actions;
· Open Mindedness: in how we approach issues and opinions;
· Responsiveness: to community interests, needs and new ideas.
These values help us to clearly define our mission as an organization serving our community.
WSKG Goals
Content and Services:
· Goal 1: Provide content and services designed to meet identified community needs and interests.
· Goal 2: Increase local relevance, significance and impact of content and services.
· Goal 3: Provide content and services using current and emerging technologies.
· Goal 4: Build awareness of content and services in the communities we serve.
Financial:
· Goal 1: Diversify revenue portfolio.
· Goal 2: Increase funding for production of content.
· Goal 3: Build Operating Reserves.
· Goal 4: Develop Business Continuity and Disaster plans.
Organizational:
· Goal 1: Create an organization culture that reflects the WSKG values of Diversity, Creativity, Integrity, Courage, Transparency, Accountability, Open Mindedness, and Responsiveness.
· Goal 2: Develop a culture of fundraising throughout WSKG.
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Streema Team Explore Classical melodies from Watkins Glen, NY, United States by listening to WSKG-FM - W215AB.
April 25, 2010, 9:25 a.m. GMT