Reflective of the ethnic diversity of Hawaii, KPMW-FM has the most diverse listening audience in the Maui market, crisscrossing all ethnic and racial groups. Like ... See more most radio stations in the market, KPMW-FM has continued to evolve, changing both musically and demographically. With the majority of the station's listeners falling into the Generation X and Baby Boomer consumer segment, the enormous spending power of our audience is both significant and unreachable on any other Maui County station. The station has been a consistent Top 10 station among all radio listeners in the Maui County. Recently, the Maui Times Newspaper named KPMW-FM (WiLD 105.5) - The "Best Radio Station" on Maui in their annual Best of Maui issue for 2008. And of course, any discussion of the station would be remiss without mentioning the exceptional qualitative profile of its listeners. The station competes head-to-head with traditional format leaders here in Hawaii, such as News/Talk and Hawaiian. KPMW-FM also provides 40 hours a week of Filipino Ethnic programming to serve the large Filipino population on Maui. KPMW-FM is the only station in the state that broadcast Filipino Ethnic programming to the Filipino community on the FM dial. More diversity, more spending power, solid position and heritage, discerning consumers, all deliverable on a single station platform: KPMW-FM (WiLD 105.5)