Viva Radio (Viva) is an eclectic, Brooklyn, New York-based Internet radio station. Music programming is drawn from a roster of contributors known for their passion ... See more and depth of music knowledge. Each contributor has their own profile with extensive playlist archives, so shows are available after their original time of airing. Viva offers a picture, bio and contact information for contributors. The station runs 24 hours a day, 7 days a week. Viva is the official in-store music and audio network for American Apparel stores and plays live in over 160 of its retail locations worldwide.