Quick Facts about Mirchi FM Mirchi FM is a prominent Hindi-language radio station based in Suva, Fiji, broadcasting on 97.8 MHz FM. Established on July
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1, 1989, it holds the distinction of being Fiji's first Hindi FM radio station. Operated by the Fiji Broadcasting Corporation (FBC), Mirchi FM offers a diverse range of programming, including Bollywood music, talk shows, and cultural content, catering to the Fijian-Indian community and Hindi music enthusiasts.
Mirchi FM: Profile and Content
Music Programs: A rich selection of Bollywood hits from the 1990s to the present, including popular tracks and classic favorites.
Talk Shows: Engaging discussions on various topics, including lifestyle, health, and entertainment, featuring listener interactions and expert opinions.
Cultural Segments: Programs that celebrate and preserve Fijian-Indian culture, traditions, and festivals, fostering a sense of community and cultural pride.
Special Features: Exclusive interviews with celebrities, movie reviews, and updates on the latest happenings in the Bollywood industry.
Mirchi FM Target Audience
Mirchi FM serves a broad spectrum of listeners, including:
Fijian-Indian Community: Individuals seeking entertainment, music, and cultural programming in the Hindi language.
Bollywood Music Enthusiasts: Listeners who enjoy a mix of classic and contemporary Bollywood songs.
Younger Demographics: Audiences aged 18 to 40 years old, interested in dynamic and engaging radio content.
Mirchi FM Programming Highlights
Listeners can enjoy a variety of engaging shows, such as:
Behaal Breakfast: A lively morning show airing from 5:45 AM to 10:00 AM, hosted by Monish Sharma and Shruti, featuring music, news, and interactive segments to kickstart the day.
Saheli: A mid-morning program from 10:00 AM to 2:00 PM, hosted by Renuka Goundar, focusing on women's issues, lifestyle topics, and melodious tunes.
Raftaar: An afternoon drive-time show from 2:00 PM to 6:00 PM, hosted by Jitendra Shandil and Shahil Ram, offering upbeat music and discussions to energize listeners during their commute.
Sham-e-Guzarish: An evening segment from 6:00 PM to 7:00 PM, hosted by Aziza, featuring romantic melodies and soothing tracks to unwind after a long day.
Mirchi Nights: A late-night show from 7:00 PM to 12:00 AM, also hosted by Aziza, providing a mix of slow jams and love songs for night owls.
Club Mirchi: A Saturday night special from 7:00 PM to 12:00 AM, hosted by Pisto, delivering high-energy tracks and party anthems to kick off the weekend.