KUAC RADIO AND TV STRATEGIC PLAN: 2004-2014 Adopted August 2004 CORE PURPOSE Improving Lives Through Broadcasting CORE VALUES Sustainability, Independence, Integrity Community, Education STRATEGIC DIRECTIONS
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• Establish KUAC as the most vital and trusted multi-media voice in Alaska
Broadcasting
• Build an audience-focused KUAC that is responsive to community needs
o Develop and foster Community and University partnerships that add value to
KUAC
o Expand Community Outreach efforts
o Develop a Feedback Mechanism to measure programmatic responses
• Develop a dynamic programming mix for the broadcasting community we
serve
o Build a News and Public Affairs unit that supports the viewing/listening public’s
need for new information, offering feature-rich news stories with greater
dimensionality and multiple voices
o Provide appropriate Television Programming to address the desires and diversity
of viewers
o Develop Radio Programming that addresses important community and cultural
issues and entertains and attracts new listeners
o Develop KUAC's Web Portal as a valued resource where our audience can find
additional content relative to items broadcast and topics of similar interest.
• Develop and implement a comprehensive Fund Development Plan to
diversify KUAC’s funding stream and build financial sustainability
o Significantly increase individual Donor Development efforts
o Enhance the role of Underwriting, Corporate Sponsorship and Foundation
Support in meeting the Core Purpose
o Reduce reliance on Short-Term Fundraising
• Develop a Long-Term Facilities Plan which meets staff and community
needs
o Plan to most effectively use current space and equipment resources
o Accessibility Plan to make KUAC more available to the community
o New Facility Plan to serve KUAC for the next 20 years
• Build internal capacity to meet KUAC’s Core Purpose
o Develop a sustainable Human Resources plan
o Put mechanisms in place to incorporate Team Building into KUAC culture
o Establish policies aimed at Improving Lines of Communication between
management and staff
o Create infrastructure for the Exchange of Departmental short-term Goals
• Achieve a recognized brand and image that reflects KUAC’s Core Purpose
o Research, devise, implement and evaluate a comprehensive marketing and brand
management program which clarifies KUAC’S Image and Mission
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Shows: A Prairie Home Companion, All Things Considered, Beale Street Caravan, Car Talk (NPR), Fresh Air (NPR), Hearts of Space, Jazz with Bob Parlocha, NPR's Morning Edition, Riverwalk Jazz, Talk of the Nation, Talk of the Nation Science Friday, The Thistle & Shamrock, This American Life, Weekend All Things Considered, Weekend Edition Saturday, Weekend Edition Sunday, Whad'ya Know, 51 Percent, Calling All Pets, Counterspin, Performance Today, The World, World Cafe, Classical 24 with Gillian Martin, SymphonyCast, Classical 24 with John Zech, Metropolitan Opera, Folk Sampler, Saint Paul Sunday, Health Show, Mountain Stage, Soundprint, Jazz Set, Acoustic Accents, Alaska Edition, Alaska News Nightly, Jazz at the Kennedy Center
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Hosts: Michele Norris, Robert Siegel, Melissa Block, Ruthie Foster, Betty Harris, Bill Frisell, Tom Magliozzi, Ray Magliozzi, Bob Parlocha, Renee Montagne, Steve Inskeep, Not Found, David Holt, Jim Cullum, Neal Conan, Ira Flatow, Annette Heist, Charles Bergquist, Ira Glass, Jessica Hopper, Alex Blumberg, Guy Raz, Scott Simon, Audie Cornish, Michael Feldman, Susan Barnett, Jeanne Kammer Neff, Lisa Mullins, Marco Werman, Dennis Coffey, Lloyd Cole, Steve Miller, Gillian Martin, Carlos Kalmar, John Zech, Scott Blankenship, Julie Amacher, Mike Flynn, Bill Mcglaughlin, Dr. Nina Sax, Bob Barret, Larry Groce, Lisa Simeone, Grace Pettis, Tony Furtado, Michael Carey
